![]() ![]() While there was a lot of immediate demand for Nightmare Before Christmas merchandise, the offerings were limited, especially on the apparel front, which was mostly limited to T-shirts featuring Jack Skellington and not many other characters. ![]() “The film’s original release in 1993 also coincided with the rise of Halloween collectibles, so it provided a new tsunami of delightful collectibles that were more affordable than many of the sought-after vintage pieces.” And as it turns out, the timing was a perfect storm. “Merchandising has arguably been as crucial to the success of The Nightmare Before Christmas as it has been to Star Wars,” says author Lisa Morton to Emily Zemler in Beyond Halloween Town: The Story, the Characters, and the Legacy. Open the rest of your Nightmare Before Christmas presents here.īut was it Hot Topic’s strong alternative brand that made it the perfect place for Nightmare to flourish into a cultural landmark, or was it Nightmare’s darker-than-usual-Disney fare that primed it for Hot Topic? As it turns out, it was a little bit of both. Polygon is paying tribute to Henry Selick and Tim Burton’s masterpiece of stop-motion animation with a trick-or-treat bag of stories on the goth kid touchstone. It’s been 30 Halloweens and 30 Christmasses since The Nightmare Before Christmas hit theaters, and its influence is only growing. The Nightmare Before Christmas turns 30 Image: Walt Disney Studios ![]()
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